In the world of betting, Bet365 has created a league of its own. Bet365 is globally known in all countries where sports betting is legal. Although established as a UK betting site in 2000, Bet365 has subtly accommodated other African countries. The betting platform has a non-country restrictive website (bet365.com) that aids global access. This mobile web access has created a market for millions of punters worldwide to place stakes and participate in various games. 

Bet365 Kenya is not physically present in Kenya like other betting platforms, but the internet has widened its market, enabling its reach to thousands of Kenyan bettors. 

This review will consider how adequately bet365 serves Kenyan bettors despite the lack of a physical presence in Kenya. Although the world has gone digital, could the online service provided by Bet365 favorably compete with the online and offline services provided by other major betting companies licensed in Kenya?

Bet365 Vs. 22Bet – Reviewing the rivalry

Bet365 is an impressive bookmaker site with varieties of sports to place stakes on. Just like 22bet, it offers slots for political betting, good customer service support,  and limited Bet365 jackpot bonus offers, except those associated with its casino games. However, at this point, a line is drawn on the similarities existing between these two betting platforms.

Compared to Bet365, 22bet is considered a better option for Kenya’s punters because of its operation in Kenyan shillings. Thanks to proper registration with the Betting Control and Licensing Board in Kenya, Kenyan bettors are better served. Every feature on the official Kenyan site was tweaked to accommodate the players. This is not the case with Bet365. Although the betting company provides a general online platform for all bettors, it is unregulated in Kenya. Kenyan bettors can only register on the site because betting is legal in Kenya. Therefore, players cannot make deposits or withdraw with the Kenyan shillings but only in Euros or Dollars.

Bet365 also has limited bonus offers compared to 22bet that proffers large bonus offers for the average Kenyan bettor. Punters can win enormous amounts of shillings from 22bet bonus offers. On the contrary, Bet365 bettors are unlikely to have access to many bonus opportunities, apart from the welcome bonuses for newbies. 

Finally, 22bet allows punters without a smartphone to place bets and receive results through a unique USSD code. This feature makes the betting platform genuinely accessible to all bettors. Bet365 does not have such registration options. You must have a smartphone to register on the site, place bets, and enjoy other unique features such as in-play betting.

Is Bet365 Kenya regulated?

Bet365 is regulated by the British Gambling Commission and the Malta Gaming Authority with the license number MGA/B2C/531/2018. The betting platform only possesses international licenses to operate as a punter’s site. Bet365 Kenya does not have any license with Kenya betting authorities. Although Kenyan gamblers can register on the site because betting is legal in their country, bettors cannot report any issues to the Kenyan authorities for support.   

What to place bets on in Bet365?

Bet365 has over fifty exciting games and sports for punters to place a stake. Some of them are: 

Bet 365 Sports betting

• Basketball – Cycling
• Darts – American Football
• Gaelic Sports – Futsal
• Esport – Boxing
• Baseball – Horse Racing
• Snooker – League Rugby
• Hockey Ice – Soccer
• Greyhounds – Motorsports
• Tennisball – Volleyball
• Beachball – Water Polo
• Netball – Cross Country Skiing

Bet365 Political Betting

Bettors have the opportunity to bet on political happenings in different countries like the outcome of the United States Presidential Elections, the United Kingdom winning Prime Minister choice.

Bet365 Games and Casinos

There are various casinos and Bet365 games options available for play on Bet365. There are also Live Casino deals streamed on live videos for players to participate in. Punters can never run out of choice from an impressive list that includes: Legend of Hydra, Roulette, Blackjack, Age of the Gods, Halloween Fortune. 

Live Bet

There are live streaming options for up to ten different games – Football, Rugby, Horse racing, Tennis. These live-streamed sports offer punters the opportunity to place bets simultaneously and monitor the progress of their games. There is comprehensive coverage provided for these sports, and they can be tweaked to accommodate more than one event at a time. 

BET365 Jackpot Bonuses

Most Bet365 jackpot bonus offers available are associated with Casinos. However, bet365 recently included an exclusive weekly and community jackpot feature for punters. Qualifying for the jackpot is based on the amount that bettors place as stakes on qualifying games. 

Community Jackpot

A base stake of $10 is required to access the community jackpot, which begins when the jackpot sum reaches $100 000. Thousands of dollars are up for grabs here.

Weekly Jackpot

To get a weekly feature ticket, place a bet365 minimum stake of $100 on qualifying games. The jackpot holds every Sunday, and one punter is entitled to win the entire jackpot sum staked for the week.

Bettors do not have to be online to win their prizes. 

Bet365 Promotions and Bonuses 

Bet365 Kenya does not have extravagant bonus offers like other Kenyan betting platforms. However, they offer the sign-up offers for newbies.

Newbie Welcome bonus 

With a minimum deposit of $10.00, you stand a chance to win up to a 100% bonus. The maximum limit of winnings is $30, approximately 3000 KES. The unclaimed bonus offer expires thirty days after registering on the platform.

New Player Casino Offer

For the first deposit of $10.00 in Bet365 Casinos, you could get a maximum bonus of $100. This bonus offer can only be withdrawable if you wager on your deposit and bonus.  

Mobile Design for Bet365

Bet365 provides users a superb mobile experience on their website. Any bettor from any country that betting is legal can access the website bet365.com. The website has a smart layout that is simple yet visually attractive. The help section of the site is loaded with sufficient details to guide punters on navigating the site. The website is highly responsive, with impressive loading speed. 

Bet365 also has mobile apps for IOS and android devices. In-play betting and bet 365 cashout options are available on the app. There is no bet365 apk version available for download on the website. 

• Android devices can download the betting app on Google play store through this link 
• IOS devices can download the betting app through the Apple store on this link 

Although the iOS app is responsive and easy to navigate, Android users complain of difficulties in using the app on their phones. These difficulties could be installation issues or slow and unresponsive app. 

Bet365 Kenya Login and Registration

Creating an account on Bet365 does not involve using a unique USSD code or other varying options. The procedure is thus:

1. To join the betting platform, you have to visit the official website – https://www.bet365.com, choose the preferred language of your choice, and click “join.”
2. Once you click on join, a page would pop-up requesting for your essential details, as shown below:

3. Fill in the empty fields with the correct information. Input your desired password and a unique four-digit number. Ensure you remember the four-digit number because it is needed whenever you choose to engage in a live chat with any customer care representative.
4. Once you fill in all the correct information, click “Join Bet365.”

You have successfully created your account!

Bet365 Deposit Procedure

The next pop-up page you would see is a deposit page. Fill in your preferred deposit details on this page to aid payment of deposits. However, you can always fill it later if you cannot do so immediately.

Paying Deposits to Bet365

Unfortunately, Bet365 does not accept Mpesa or Airtel money options due to specific considerations. Kenyan Shillings is not an accepted currency on the Bet365 platform. However, various other currencies and payment methods are available for Kenyan bettors willing to pay in Euros and US Dollars. This includes cheque, bank wire, credit/ debit cards, and various payment processing channels. 

To make deposits to your wallet, click on “Deposit” on your profile and select any of the preferred payment options. The fastest payment option for Kenyan bettors is the use of bank cards and prepaid cards. You can also make a mobile transfer or an offline payment at the bank’s counter for bank transfers.

Bet365 does not charge transaction fees on deposits. After selecting the preferred option, enter the required payment details, and you’re good to go.

Bet365 Withdrawals 

Bet365 offers a wide variety of withdrawal options, as seen in the image below. The betting platform does not pay in Kenyan Shillings so, whatever currency chosen might affect the payment options available. Bank transfers might attract a fee.

The best withdrawal option for bettors is the use of bank cards, which attract lesser waiting days. 

Pros

• Various Customer Service Options

You can contact the Bet365 customer care center through live chat, email, phone calls, web message. All options are available for all Kenyan bettors.

• In-play Betting

Players can access live-streamed sports and place bets simultaneously while they monitor their games. There are options for punters to access and place stakes on different games at the same time.

• Cashout in BEt365 and Bet builder option

Punters can make partial cash-outs in Bet365 before a bet is settled. This cashout option prevents huge losses from unsettled bets. The bet builder option also gives bettors the privilege of creating bet combinations and customized accumulator bets to suit their preferences. 

• Language Translations 

The website translates into over fifteen different languages for easy use and accessibility. 

• Comprehensive Help Section

The website has a full-loaded help section with all the information a bettor needs to navigate and understand the platform.

• Various payment methods 

There are various payment choices to choose from to withdraw or make deposits to your wallet.

Cons 

• No Kenyan License 

Bet365 does not have an operating license in Kenya because the Kenyan government does not regulate it. However, Kenyan bettors can still register on the site because betting is legal in Kenya.

• Kenyan Shillings not accepted 

The Kenyan shillings is not an accepted currency for payment of withdrawals or deposit on the betting platform. You can either use Euros or US Dollars.

•  Slow and unresponsive app for Android users

Android users complain of difficulties while using the Bet365 app. 

Customer Support

Bet365 provides various communication means for punters to reach its representatives. All options are available 24 hours, 7 days a week.

• By Live chat

You can contact any of the Bet365 customer agents on the live chat option available on the website. You might be delayed due to other punters waiting for a chat.

• By Email Address

You can send an email address via – support-eng@customerservices365.com  

• By Web Message

You can send a web message through the message section of your profile to Bet365, and you would receive a response.

• By Phone Call

Kenyan bettors can call this number – +44 1782 684757

Conclusion 

Bet365 is an international betting platform accessible to Kenyan bettors. Although they do not have an official Kenyan license and do not accept Kenyan shillings, they are legal in Kenya. Where do they stand against Kenyan competition? They are a distance ahead of a vast majority of Kenyan bookmakers, except a few like 22Bet. 22Bet edges Bet365 in three key aspects:

1. More attractive bonuses to Kenyan bettors
2. Opportunity to place bets in the local Kenyan currency
3. Localized customer support that can swiftly address concerns
4. SMS betting to cater to a large number of Kenyans that do not use smartphones.

These disadvantages do not undermine the Bet365 gaming site’s quality, and they are a worthy look for any keen punter. 

FAQ

• How do I deposit on Bet365?

To make deposits on Bet365, choose the option for a deposit on your profile. Select a payment option that suits you and fill in your details. We recommend using bank cards and prepaid cards as fast options. 

• How do I join Bet365?

For Kenyan bettors, go to the official website of the betting platform – bet365.com.

On the righthand side of the home page, click “join.” A pop-up page would require you to fill in your details, then click “Join bet365.”

• How do I place an in-play bet on Bet365?

To place a stake on in-play betting in Bet365: 

• Log in to your registered account.
• Click on “In-play” betting on the top menu.
• Choose your preferred sport.
• Choose your preferred event and the market with the best appeal.
• Input your stake amount on your pop-up betting slip and click “Place bet.”
• Does Bet365 have cashout?

Yes! Bet365 has partial and full cash-out options for unsettled bets. 

• Who owns BEt365?

Bet365 is owned by Bet365 Group Limited, a company founded by Denise Coates